Is It the Best Time to Buy in San Francisco? Real Data, Real Bidding Wars With Fred Glick and Precious Star Moreno of Arrivva

Here’s a glimpse of what you’ll learn: 

• How downtown revitalization, infrastructure, and community events are changing the San Francisco real estate market
• What’s really happening with rents, bidding wars, and buyer behavior
• Which neighborhoods are transforming and where hidden opportunities may exist
• How schools, condos, and seasonal trends could influence your next move
• Insider perspectives on bidding, timing, and market strategy
• What makes certain listings stand out in a competitive market
• What locals love most about living in San Francisco—and why it matters for buyers

In this episode with Fred Glick and Precious Star Moreno

Is San Francisco really in a comeback?

In this episode, Fred Glick of Arrivva and SF agent Precious Star Moreno break down what’s actually happening in the San Francisco real estate market. From rising rents and real bidding wars to the revival of Market Street, Union Square, and key neighborhoods, get the real data behind the headlines. Learn when it can be a strategic time to buy, how schools impact your home search, and what’s driving the city’s new demand wave. 

Perfect for serious buyers, renters, and anyone watching San Francisco’s housing rebound.

Resources mentioned in this episode

• Fred Glick on LinkedIn
• Arrivva
• 74 New Montgomery St unit 804, San Francisco, CA 94105, USA

EPISODE TRANSCRIPT

[00:00:27] Drew Thomas Hendricks: We have a super special episode for you today. We are doing a deep dive into San Francisco real estate, but not only that, we have Precious Star Moreno on the line, who’s our go-to San Francisco person, and we’re gonna chat it up.

We’re gonna figure out where San Francisco’s been, where it’s going, and why it may be the hottest real estate market in the country right now. Welcome to the show, Precious.

[00:00:49] Precious Star Moreno: Hi. I’m so excited to talk about this because I’ve been here in the city or in the Greater Area for going on 22 years.

[00:00:57] Drew Thomas Hendricks: Oh, wow.

[00:00:57] Precious Star Moreno: You wanna know how I fell in love with the city?

[00:00:59] Drew Thomas Hendricks: No. Oh, yes, I do.

[00:01:02] Precious Star Moreno: You don’t. Oh, thank you. Thank you, Drew. Each time I meet you, it’s even better each time. So the first time I came to San Francisco, I think I was around five. My aunt lived in, near Golden Gate Park in the avenues. And later on she moved to near Golden Gate, or no, the Bay Bridge.

And so they had glitter in the sidewalks.

[00:01:24] Drew Thomas Hendricks: What?

[00:01:24] Precious Star Moreno: And yeah, there’s glitter in the sidewalks. And I’m from a small town, so I was like, oh, this is the place. I’m going to live here. So I decided when I was five, I was gonna live in San Francisco because of the glitter in the sidewalks, which now looking back, shouldn’t have been the intergator because there’s a lot of glitter even in the Tenderloin.

So, I mean, I still love it, but now looking back, it was kind of, it’s kind of funny to think, I’m like glitter on the sidewalks. This is why I need to be here.

[00:01:49] Drew Thomas Hendricks: I thought it was so cool that everyone smoked. Of course this was back in 1989.

[00:01:54] Precious Star Moreno: That’s another good reason.

That’s another good reason.

[00:01:57] Fred Glick: Anyways, let’s get back on track. So Fred, you’re also online. Why don’t you give a formal introduction to Precious Star Moreno? This is Precious Star Moreno.

[00:02:07] Precious Star Moreno: Precious Star Moreno.

[00:02:10] Fred Glick: Oh, you pronounce it Moreno.

See, I’m used to Rita Moreno the sixties and the seventies. Wasn’t she a dancer?

[00:02:20] Precious Star Moreno: She was an actor. I think she was an actress. Yeah.

[00:02:23] Fred Glick: Yeah. Okay.

Anyway, you can Google her kids and you’ll find out who is.

[00:02:28] Precious Star Moreno: I definitely know who that is.

[00:02:30] Fred Glick: Okay. She didn’t know the song. Precious and Few, but nobody should know that song.

So it, it should die with the eighties.

[00:02:38] Precious Star Moreno: Well, now I know and I will die knowing that song. Thank you, Fred.

[00:02:41] Fred Glick: Yeah. I ruined her life. Anyway, so I have this listing. In this building, it is a very cool penthouse with, really three, places you can go outside. Two of them are private within the unit, and then there’s the public one for the, everybody in the condo that’s gigantic.

So cool place. So when I do an open house in a building like this and it’s secure and I got the door person and the elevators are locked, I needed a second person downstairs to kind of welcome everybody and then push ’em up and let me know they’re coming or vice versa. So through this system where I hire agents, I found Precious.

She showed up and we were like, instantly, blah, blah, blah, blah, blah. You know how you just get, and she’s was with a generic real estate company. Well, you know, the type everybody out there.

[00:03:37] Precious Star Moreno: Really, though.

[00:03:38] Fred Glick: Cause, yes, because I am the real estate antichrist and I’m proud of it. So we got talking and the next thing you know, the next day literally, she signed on with us and she’s gonna be handling everything San Francisco and kind of a little bit to the south and probably into the East Bay for now.

And through our guidance and the way our system works is I’m on every deal. I know everything about everything, and we work outta Slack channels and that’s how we’re able to scale this and do this and keep the communications going. And so she’s learning about that, seeing kind of how the process works with the back end and the communications, and it’s done great.

And she just has this je ne sais quoi about that?

[00:04:25] Precious Star Moreno: Oh yeah?

[00:04:25] Fred Glick: Yeah. I’ve gone French. There we go.

Yeah, I’m trying to improve my French accent. I don’t know French, but I’m really good at the accent. Doing great. So. Yes, – you know.

[00:04:39] Precious Star Moreno: I would think it’s like more gumption than anything.

[00:04:41] Fred Glick: And you just go and everybody understands you, you know? Anyway, one year of high school French, I wish it took more, but

[00:04:51] Precious Star Moreno: I know one saying, I know one saying, is it?

[00:04:56] Fred Glick: Yeah.

[00:04:57] Precious Star Moreno: “Can I go to the restroom?” That’s the only thing I know.

That’s the only thing I know.

[00:05:02] Fred Glick: That helps.

[00:05:02] Drew Thomas Hendricks: This is the Hobart building, isn’t this?

[00:05:04] Fred Glick: Yeah, it’s fantastic. It’s now called The Montgomery. It’s a fancy name. It’s a Beaux-Arts building. So Erté – Art Deco. And it was, or was it before? I can’t remember. Uh-oh, my art friends are gonna kill me for that, my architecture friends.

But it’s eight stories, and this is on the eighth floor. There are four units, four corner penthouses. It’s really done up. Super all cool kitchen. It’s hardwired for sound. It’s got a projector. It’s got a luxurious tub. It’s really cool. We’ll put the link here to the Arrivva page. It has the details where you can also download the disclosures and the inspections and actually make appointments.

We make it easy for you. That’s something, by the way, we do different than other agencies. If, right now, if you are working with us and you see a property and you Slack us the link, we’ll go into the MLS, we’ll download the inspections, disclosures, and agent notes. Well, what we believe is that you don’t need a buyer brokerage to download the disclosures, so go ahead and do it directly. So that’ll save you time.

What I can’t help you with is the agent-to-agent notes that are in the MLS except, start looking on homes.com instead of Zillow or Redfin. Now, they’re not as good for what Zillow and Redfin give you for information, but they have, for our listings, at least one of ’em I know, of the agent-to-agent notes, which is fabulous.

You know, if there’s offer dates or any quirks about the property, or if the agent is a licensed agent who’s also an owner, there’s a bunch of little stuff in there. Anyway, getting back to this place. It’s two two-bedroom, two full baths, and again, the building’s pretty cool and it’s there for the taking, so check it out.

And enjoy the pictures. Now, some of the pictures you’re gonna see are a little bit different than what you see typically in the MLS, and this is something new we’ve started and we love it. Thank you Google Gemini, Nano Banana, or however I have to, you know, tell them who it is and how to appreciate it.

Because what we’re able to do now is I get the photographer to take the basic pictures, I put it in Nano Banana and say things like, “Show people having a party who are diverse and diverse in age and ethnicity and show them eating a giant Turkey.” I could do whatever I want. And guess what, you know, you might have to go two, three iterations, but I want to market the property so that people understand how the lifestyle’s gonna be in that property.

And that includes putting people in it. Now, in the MLS it says, “You’re not, the rules say you’re not allowed to put people in pictures.” Well, they’re not people. Right.

[00:08:08] Precious Star Moreno: That’s true, that’s true.

[00:08:10] Fred Glick: There’s big things that look like people. So I, I started that up in Seattle and our listing sold in a week.

It was incredible. So, but we’re gonna keep doing that in all these places. ‘Cause it just makes more sense and it makes, makes it nice to look at with people in it, you know, compared to some crappy iPhone photos. And that’s what you have to ask a real estate agent when they list your property. Tell me about the photography you do and how you enhance it.

Some of them may not even have an answer for you. And they wanna charge you 3%. It’s mind boggling, mind boggling. So…

[00:08:50] Precious Star Moreno: It’s definitely a good way to like stage it if you haven’t actually staged the, the home because the one that we did 74 Montgomery, is empty right now. So like, it’s nice to be able to like, put in your imagery to kind of like see the vision of like what the home is and what, like, what experiences to be there versus like seeing just the pictures alone, it makes it a lot more exciting for sure.

[00:09:12] Fred Glick: Right? You can put into those like artwork. If you know a certain artist who look really good on certain walls, they’re not gonna take the artist’s work and put it there if through Nano Banana. But they’re gonna give you a representation of that style of work that can go up on the walls.

So artwork. It’s just we have a bathroom shot that’s,

the bathtub shot is to die for.

[00:09:37] Precious Star Moreno: That one was pretty good.

[00:09:39] Fred Glick: Yeah. Really like that. It’s there, it’s, we’re right before Thanksgiving, so this will probably come out afterwards, but, we’ll probably have open houses.

So just follow along on the webpage or Redfin or Zillow. It’s, by the way, it’s 74 New Montgomery.

[00:09:58] Precious Star Moreno: Oh, New Montgomery.

[00:09:59] Fred Glick: New Montgomery. Different than Montgomery. ‘Cause it’s…

And it is unit 804. So you can look on your Zillow or Google or,

[00:10:10] Drew Thomas Hendricks: Right in the heart of San Francisco, which is what we’re doing a deep dive on.

Let’s talk about the city. The city’s back from what I hear.

[00:10:17] Precious Star Moreno: It really is. It really is. So, I mean, I moved downtown just right at the end of the pandemic. I was living in the Richmond District, and for me it was a little too far because it takes half an hour just to get across the city to get here.

And I work a lot in fitness, so going back and forth was like 30 minutes there, 30 minutes back and I was like, “I don’t wanna do this anymore.” So I kind of bit the bullet to live downtown, but like, I’d never lived in this area. This place is not for beginners, it’s not for the week, you know, like there’s a lot going on.

There’s a lot of people and other things. So…

[00:10:53] Fred Glick: It’s okay for New Yorkers for sure. I get it.

[00:10:56] Precious Star Moreno: And, but I had always lived in the peninsula because like, I’m a, I’m originally a country girl from a one square mile town, so it was easier for me to live in the peninsula. You know, I started in Daly City, then I moved down to San Mateo then San Bruno, Pacifica then the Richmond district and then here.

So very, very different. But moving here, it was really hard ’cause it was still like pretty slow going in this area. But things are like, businesses are opening back up. There’s a mandate for people to go back to work. They are replacing all the roads in the immediate area, even down, over towards the Golden Gate, park, and I work at JCC as well, and they’re redoing all the pavement in front, so the roads are being upgraded and they’re also cleaning our streets like at least twice a day, like pressure washing, especially in the downtown area. That gets a lot of traffic. So it’s amazing to see like they’re cleaning up the streets.

They’re, and with our new mayor, they’re also bringing events in for people to get excited again. So there’s like what they call First Thursdays, First Fridays, where they bring in these events and community-based programs, like, they’ll like pre-print screening with your children. Or like make a, I don’t know, necklace, but they have a bunch of different activities for both families or for people that are like, like between the, like the 20 and 40 range. People are coming by droves.

I can’t go. I’m always busy, but they draw such big crowds. So it’s starting to be exciting again, and it’s starting to have breath again. People wanna be here. And that also segues me into the next point is that rents are going up. So my whole real estate journey was I wanted to be a leasing agent for my apartment so that I could get money off my rent.

And then he said they weren’t hiring after I did all that. And then his name was Lucas and lovely gentleman. And then he goes, “Listen, we are not gonna have retention department anymore. That’s being cut out. Rent’s going up. We’re not gonna try to save people. We’re gonna try to raise the rent on everything.”

And I was like, “Oh, really?”

[00:12:58] Fred Glick: Interesting.

[00:12:59] Precious Star Moreno: Yeah. And so he said, I could do one last thing for you. ‘Cause you know I’ve been working with him all these years. He goes, “One last time, we’ll renew your rent at the rate that you have. We won’t raise it up. This will be the last thing that I can give to you,” even though you said you were gonna hire me and you didn’t, but it’s fine.

We’re here now. I’m with Arrivva. It was all meant to be. So then I was like, “Yeah, let’s do that.” And you have a cute little patio for my pets. They could be little feral animals as their heart’s desire. It’s not always great. They bring home live and dead things. It’s a whole thing, anyways. But it was so interesting ‘ cause rent is raising up, which means the rent, the cost of rent.

And, you know, a mortgage might be really at that point where they’re, it would make more sense to, to purchase. So that’s a really big thing. That’s just something to consider. I feel like me personally, I’m good where I am, but you know, like eventually that’d be something I wanna do. But yeah, rent is jumping up.

People have to be here. People have to be here, which means they need to, you know, be living in this area. And it’s something that’s gonna affect our market. I think it’s pretty steady at the time being, but only probably because the time of year. I think a lot of the sellers are really low-balling the price and the market, but it’s not true.

And that’s affecting the amount of people that are actually wanting to buy, being able to buy because of that like bait and switch kind of situation, so.

[00:14:20] Fred Glick: Oh yeah. We’re very familiar with that. Yeah. The El Cerrito market.

[00:14:23] Precious Star Moreno: I think it’s crazy.

[00:14:25] Drew Thomas Hendricks: Now is retail coming back to the city?

[00:14:26] Precious Star Moreno: Yes. Absolutely.

[00:14:27] Drew Thomas Hendricks: A few years ago, we all saw YouTube video of the person walking down Market and every single building was, every single storefront was shuttered. Is business coming back to Market Street?

[00:14:40] Precious Star Moreno: I mean, it was never that bad to begin with. They’re obviously gonna catastrophize anything.

I’ve been here. I’m literally there. And so what they have done, like Macy’s wasn’t closed down. It’s not closing anymore. They also brought in the Nintendo shop on the corner across from Union Square. They’re bringing Uniqlo, they just reopened the Shoe Palace as something else.

I forgot what it was, but a really big company. They brought Pop Mart, which is really popular. So you’re like all, there’s like, what is that? Those things that are really popular, Labubus, you know like where they sell  Labubus? Yeah. So they have the whole market, they have a whole store, the Pop Mart now, and they’re, they have plans to bring in a bunch of different retailers within Ellis Union Square.

This is like, it’s the epicenter for tourism. I don’t hang out here. I live here, but I don’t hang out here. It is, it’s so densely populated with people. Yeah, it’s, yeah, I mean, I like it because it’s near my gyms that I work at, so it works for me, but I don’t hang out here. But it’s densely, it’s densely populated with people.

People are spending money, people are here, people are excited, and we’re only gonna like get better as the city redoes everything. ‘Cause I’m telling you, streets around here, redone. They have new streetlights. Like that’s a lot of investment in something that they have to bet in. So like, I mean, I truly believe we’re on the precipice of something really great.

[00:16:02] Drew Thomas Hendricks: That’s great. Now help us help someone that may be considering moving to the city or someone that is not familiar. ‘Cause San Francisco’s really broken into so many different, unique neighborhoods.

[00:16:11] Precious Star Moreno: Oh yeah.

[00:16:12] Drew Thomas Hendricks: We’ve talked a lot about how downtown’s being revitalized, but what are some of the hot sections?

Like if someone’s considering something that may be a little more, whether it’s like Forest Hill or The Richmond or the Avenues. Or West Portal, is there any like real hotbed that’s like seeing a resurgence that’s outside of downtown?

[00:16:28] Precious Star Moreno: Let me think. I mean, I think all the neighborhoods just like other than like, downtown has never left. I feel like they’re only getting better. Like the Mission District, that’s a great place for community. It’s really, really busy. But I think that would be a place I would consider living just because there’s so much community, there’s so much art.

There’s so much food. Twin Peaks is a place where it’s not too densely populated in another place, I would love to live. And that has the most beautiful epic homes and views of the city towards the Bay Bridge. Other places like the Richmond and I feel like that’s where I’ve seen a lot of the, what is the word, demand.

There’s such high demand right now in the Richmond. And people are being very specific and it’s really interesting ’cause it’s these tech people, do they not know that they are, are as far as they are, but they wanna be near the ocean. They want to.

And it’s so cool because Golden Gate Park has a big portion of the park closed off called the JFK Promenade. So they have a bunch of like Burning Man art. They have installations, they have interactive, like they have pianos. They also host different events like yoga. They also have performances, comedy. So they’re really trying to like create a place that’s safe.

And that is bringing in people that, you know, are visiting the city and saying it is a beautiful city. ‘Cause it is. Because if you’re focusing on, just on downtown, of course you’re gonna say that. But if you went to the Richmond District, gorgeous, you went to, what is it? Twin Peaks, the Mission, any of the, or even Noe Valley.

They’re beautiful. They’re clean. You can’t base the whole city on downtown.

[00:18:08] Fred Glick: Oh, totally not.

[00:18:09] Precious Star Moreno: That’s silly. That’s so silly because like if you visit at, or the Marina, they’re gorgeous. They’re fun to be like, to be in and to be around and like, in terms of food and just like being able to connect with people in your community.

Like I said, downtown is, is not a starter. I would say it’s something like if you’re, if you’ve been in the city and you’re used to like kind of more metropolitan kind of life, sure. But you found so many cool neighborhoods within San Francisco as a whole.

[00:18:38] Drew Thomas Hendricks: I think you brought up an excellent point that people need to consider.

They saw so much of the overly dramaticized versions of downtown. And to someone on the out outside, they’re like, “Oh, San Francisco as a whole gone. It’s just, it’s horrible.” They were showing a very small section and like the Marina never fell out of favor.

[00:18:55] Precious Star Moreno: Never, ever.

[00:18:56] Drew Thomas Hendricks: Even now towards Ocean Beach has still been revitalized.

They’ve now, is it true now they’ve completely closed, closed highway and it’s now a walking zone?

[00:19:03] Precious Star Moreno: No, it’s called, what is it called? Ocean Dunes, I think. I might be wrong.

[00:19:09] Fred Glick: Oh yeah, they give it a name. Okay.

[00:19:10] Precious Star Moreno: Yeah, they give it a name. So they closed Great Highway, but here’s something. It was dilapidated to begin with, and half the time it was closed and people are mad about it.

However, you couldn’t use it most of the time because of the weather off the water, so you have to use Sunset. But now they have a bunch of art installations. People could bike, people could, you know, bring their children and experience San Francisco, which is also then bringing in more tourism.

And that’s really important. Like a lot of our community goes there.

[00:19:37] Fred Glick: And more dollars.

[00:19:37] Precious Star Moreno: That’s too for sure. I think that too, but I think more honestly for community. ‘Cause I used to live by there during the pandemic before I moved here. And I would ride on that great highway on my bike all the time.

And it was so nice to be there and experience like nature in that way. And that’s before it even looked good, it just looked kind of janky back then. I’d even roller skate there. It’s not exactly the best pavement. But I feel like even more than like, revenue is definitely more community. ‘Cause there’s a lot of families there, a lot of people are raising their families along the shore.

And it’s another opportunity to be able to get out and connect with, with our beautiful city. And I don’t think people understand how gorgeous it is. Gorgeous it is because they want, they’re being spend, like they’re being spoon fed something that’s just so minor in comparison to the whole.

[00:20:26] Drew Thomas Hendricks: And what about the south section that we, I don’t know much about how that’s been revitalized.

Like Potrero Hill, Bayside.

[00:20:33] Precious Star Moreno: Oh, Potrero Hill is so beautiful.

[00:20:34] Fred Glick: It’s awesome. Potrero Hill.

[00:20:36] Precious Star Moreno: It’s so, but it’s, you know what we should talk about the Bayview.

[00:20:39] Drew Thomas Hendricks: Yeah.

[00:20:39] Precious Star Moreno: Oh my God. The Bayview. So like a few years ago that,

[00:20:44] Drew Thomas Hendricks: Oh, tell everyone where Bayview is so they can get a little…

[00:20:46] Precious Star Moreno: So it’s going south, right across from Brisbane, just before the airport, is tucked along the water where candlestick used to be. So that’s the Bayview. So the Bayview, I didn’t know much about it. I just, I lived in Brisbane at one point when I first moved here for, I don’t know, six months, with my aunt. And it was just there, it was kind of scary, you know, it wasn’t really, it was, it was a different place back then.

And it’s been developed since, existing and, you know, new development all on the Bayview, along the water there on the pier, they have a, what is it called? So they have the biggest art community in the Bayview. They all live in this like art community. I don’t remember what it’s called, but they have different phases that they’re revitalizing the shore.

They’re gonna make a bridge from the Bayview over, I believe, I don’t, I wanna say, you know, where all those like tech companies are, like the biotech companies?

[00:21:51] Fred Glick: Mission Bay?

[00:21:51] Precious Star Moreno: Mission. Yeah. So I think they might be making a bridge across, I was talking to a lovely realtor named Lynn, and she was telling me all about the plans that they’re rolling out.

They’re gonna also develop it so there, there’s more trails along the water, and they’re taking out all those old piers, like those buildings are taking ’em out. They will be rebuilding. Yeah.

[00:22:11] Fred Glick: That’s, yeah, that’s the whole plan of literally going from mission based south and revitalizing the whole waterfront.

[00:22:17] Precious Star Moreno: It’s wild. It’s so exciting. It’s so exciting to see. So there’s more accessibility to homes and so like not all the homes are just for like, you know, there are luxury developments, but there’re also community-based developments as well. So it’s exciting to see that there’s both, you know, thriving in that area.

[00:22:35] Fred Glick: San Francisco’s good about that. It’s not, it’s not Huntington Beach, that’s for sure.

[00:22:40] Precious Star Moreno: Thank God.

[00:22:42] Fred Glick: Yeah, that’s exactly, exactly. A couple other things just to add on, first of all, the smartest company to go downtown did it a couple of years ago when it wasn’t all good.

And that was IKEA. IKEA opened on Market Street.

[00:23:01] Precious Star Moreno: Oh God, you took the street from my place. Yeah.

[00:23:03] Fred Glick: Open one, like it’s sticks in Market, I believe they, they have a store and then next door they have a food court and it’s next to the building that Twitter was in. I don’t know the status of that, but I’m sure that’s gonna turn over and become somebody else’s…

[00:23:20] Precious Star Moreno: Probably.

[00:23:20] Fred Glick: Office space rather than Twitter. ’cause there’s a whole thing with the,

[00:23:25] Precious Star Moreno: It’s a chaotic, chaotic mess. Yes.

[00:23:26] Fred Glick: Google it, kids.

[00:23:28] Precious Star Moreno: Listen, we don’t speak of such things.

[00:23:31] Fred Glick: Right? So my favorite restaurant in San Francisco is not there anymore. It’s a Slanted Door. Do you remember?

[00:23:38] Precious Star Moreno: Oh, I’ve heard of it. I’ve never been.

[00:23:39] Fred Glick: Never been? A bummer.

[00:23:40] Drew Thomas Hendricks: I remember the first time when it was a 12-seater in the Mission.

[00:23:45] Precious Star Moreno: Really?

[00:23:45] Fred Glick: Old school. Okay.

[00:23:46] Drew Thomas Hendricks: Was about five of their restaurants before they went into, well, I’m not,

[00:23:52] Fred Glick: Well, they went into the Ferry Building and that’s where I found them in this gigantic space.

It was just, the food was amazing, the space was amazing, and then basically the pandemic shut them down. They opened another one over in Dublin, I think somewhere around there. And then they were planning on going back and having a new one in the Mission. Not the same location, I don’t think. Then the guy who owned it died.

But no, I went by there ’cause I was at the Ferry and if you, you go to San Francisco, you must, you must, you must go to the Ferry Building on Saturday morning. It is the best farmer’s market.

[00:24:32] Precious Star Moreno: I’ve never been.

[00:24:33] Fred Glick: Ever. You have to go.

[00:24:36] Precious Star Moreno: I don’t have to do anything.

[00:24:37] Fred Glick: I’m gonna take you there, so, so it’ll cut on the mishmash. I know where everything is, but it’s amazing. But I found

[00:24:43] Precious Star Moreno: I passed by though.

[00:24:45] Fred Glick: The Slanted Door space is now being taken over by a different restaurant.

Oh, great. It was one of these fancy upscale food I’d never even heard of and charging, you know, $80 for it kind of place. But I’m sure it’ll do well. It was always been a expense account restaurant.

[00:25:03] Drew Thomas Hendricks: That was a flagship restaurant location right there and right next door you is Hog Island. Still there?

[00:25:08] Precious Star Moreno: I have no idea.

[00:25:09] Fred Glick: Oh God, yes. And the, the lines are still ridiculous.

[00:25:13] Precious Star Moreno: Oh, the lines are always busy there.

[00:25:14] Fred Glick: Ferry Building is, Ferry Building is almost full. There’s a lot of new stuff. You haven’t been in a few years. Go. It is just off the charts. So speaking of that, in that area. Kind of a little bit south of there is where a lot of condos are. I’ve always judged the value of San Francisco real estate by a one bedroom that’s in that area.

SoMa, basically, and they used to go between 600-650. And so that’s how I knew if demand was high, it’d be 650. If the demand wasn’t high, it’d be down at 600. I mean within a few dollars, either, either direction, but about two months ago, or a buyer, we bid on one. That was listed in the low sevens. We did a little over asking and we got into a bidding war.

And we ended up losing. So the fact that people are beating each other up to buy a one-bedroom condo in SoMa tells you everything you need to know about this market, especially the back-to-work people, my customers who,

[00:26:22] Precious Star Moreno: Oh yeah, they’re fighting.

[00:26:24] Fred Glick: My clients who ended up buying a different property.

Actually new construction.

[00:26:28] Precious Star Moreno: Oh, really? Where?

[00:26:29] Fred Glick: Same area.

[00:26:30] Precious Star Moreno: Okay.

[00:26:30] Fred Glick: But the reason they bought it, they wanted to be near Caltrain because they live in, they live in Menlo, Menlo Park, but they work, one of them works in San Francisco. So instead of schlepping home on Caltrain at night, they now have a place to sleep.

So there’s that pied-à-terre idea of these one-bedroom condos. So between that, you know, real people from, who have to move here for work families. The single families that are in good areas, good price, all that kind of stuff. They’re flying, they’re flying off the shelf. And the interesting thing about San Francisco is, don’t quote me exactly on this, but I believe it’s a lottery system to get your kids into different schools.

So you don’t have to live in the neighborhood that has different schools. Yes.

[00:27:20] Precious Star Moreno: And you have a dog and two cats. I wouldn’t know.

[00:27:22] Fred Glick: Yeah. Well, when they go to first grade, you’ll figure it out.

[00:27:24] Precious Star Moreno: When they go, I’ll let you know.

[00:27:26] Fred Glick: You’ll let everybody know. It’s some pretty, pretty smart animals. But the point is, you know, you can find the house in the neighborhood you want to be in.

And yeah, the kids might go somewhere that takes a little longer to get to, but it’s a better school. But you don’t have to live like in, in the South Bay. Everybody’s killing themselves to buying Cupertino. ‘Cause it’s the best schools. In Sunnyvale, Palo Alto. And now, you know, if it’s farther down in San Jose where it’s a five out of 10 elementary school, the prices aren’t gonna be as high and it’s not gonna sell as fast.

It’s that simple. So, but San Francisco has that uniqueness of the school, so you don’t have to kill yourself to all live in one area. But, you know, things are selling, but now just only just for everything. And I don’t know if it’s gonna translate into San Francisco. The time between Thanksgiving and the Super Bowl is the slowest time of the year for real estate sales.

So if you’re looking to buy, this is, I hate saying this, “This was the best time to buy.” Historically,

[00:28:35] Precious Star Moreno: This are the best time to buy. We have set it, we have set it right here. It’s the best time to buy. Please come. Please come buy some houses.

[00:28:43] Fred Glick: “Oh, interest rates are lower and you can get a 50 year interest only mortgage and have it transferred to your relative.”

Forget that. It’s all front.

[00:28:53] Precious Star Moreno: Actually, I’m gonna be showing some houses to my friend, the first weekend of December. So, you know what, it’s probably true. It is the best time of the year.

[00:29:01] Fred Glick: We’ll see. You know, here’s the thing. People go away for Thanksgiving, they go to the relatives. Everybody’s got an opinion of real estate.

I was at a thing last night and some guy starts talking about something, didn’t know what he talking about, I corrected him very nicely. He says, “Oh, that’s interesting. I didn’t know that.” So, but your uncle Stu is gonna tell you things that aren’t true, that were something 30 years ago, and then you’re gonna worry.

And then you might just wanna get rid of the house because of what he said, or anything happens. Who knows what the conversations are like over Thanksgiving. But it can change the mindset of some sellers.

[00:29:41] Precious Star Moreno: That’s fair. I mean, wanna hear something crazy here today. I was teaching a class.

Good. I’m gonna tell you anyways. I was teaching these three ladies pilates and then one lady in a house. I always tell them, it’s like, “Okay, now that we’re done, I need you to know I could help you buy or sell a house. ‘Cause I am a realtor.”

[00:29:58] Fred Glick: No you’re not. No you’re not. You’re not a realtor.

[00:30:01] Precious Star Moreno: Okay, what am I.

[00:30:02] Fred Glick: You’re a real estate agent. You’re an agent.

[00:30:05] Precious Star Moreno: I’m a real estate. Well, I sold, you’re not a I sold association.

[00:30:07] Fred Glick: You’re no longer a member of the

[00:30:09] Precious Star Moreno: I still have my association until January. So technically I am a realtor.

[00:30:12] Fred Glick: Oh, you quit. You’re not with us. ‘Cause we’re not realtors.

[00:30:15] Precious Star Moreno: Okay. Anyways, I’m just letting them know I’m in real estate. Okay. Can I finish my story? Yes.

[00:30:20] Fred Glick: Yes.

[00:30:21] Precious Star Moreno: And so I didn’t know,

[00:30:22] Fred Glick: And you’re with a fixed price company that’s unbelievable led by the sky.

[00:30:25] Precious Star Moreno: Can I tell my story please?

[00:30:27] Fred Glick: Yeah, now you can.

[00:30:28] Precious Star Moreno: Okay. So anyways, so the lady is like, I tell this to most of my classes and they know I’m just over, over the top and theatrical and they’re like, “I’m like, what else am I? What else can I do?” And I’ll see it. And so anyways, I said it and one lady gave me a dirty look, which is fine ’cause I’m used to it. I’m used to it. I work in fitness and she goes, “I got a cold call from a person that asked me if I wanted to sell my house.” And I’m like, “What do you mean?”

[00:30:53] Fred Glick: How rude is that?

[00:30:54] Precious Star Moreno: I go, “That is so unethical. Did you get the number?” I’m like, “You should report them. I was like, “That is not okay.”

[00:30:59] Fred Glick: Get on the do not call list. That’s what you tell them to do.

[00:31:03] Precious Star Moreno: Yes. I’ll do that.

[00:31:06] Drew Thomas Hendricks: You must get 10 texts a day of someone wanting to buy my house.

[00:31:08] Fred Glick: Never call, do not mail. Yes.

[00:31:11] Drew Thomas Hendricks: I’m on everyone’s like cold…

[00:31:14] Fred Glick: You’re not on the do not call list?

I use it for market research. I wanna, I wanna get all like,

[00:31:20] Precious Star Moreno: You’re like, don’t judge me.

[00:31:22] Fred Glick: You want to get calls from the past, “Hi, this is 1967 calling. This is the only way we know how to market. Would you like to sell your house.”

[00:31:30] Precious Star Moreno: Market research. Oh my god. You know what I did? I did one search for some health insurance just because I wanted to compare my work.

Now they won’t stop calling me.

[00:31:42] Fred Glick: Piss off. Yeah. ‘Cause you checked the little box that authorized then.

[00:31:45] Precious Star Moreno: Yeah, I did. I did. I did do that. That was, that was self-inflicted for sure. But you know, I didn’t know. I didn’t know that you’ll get called at seven o’clock in the morning.

[00:31:55] Fred Glick: You get the Google voice number and block?

[00:31:56] Precious Star Moreno: Well, I would give at five. I went to work by accident an hour early. I thought my car was stolen, and then I got there and I thought I was 10 minutes till the class started. And then I was like, “Wait, don’t I start at seven?” And it was six.

[00:32:08] Fred Glick: Oh, you were on somewhere in the Pacific time.

[00:32:13] Precious Star Moreno: I just like to be punctual.

[00:32:16] Fred Glick: We’re proud of that. Me too.

[00:32:18] Precious Star Moreno: Except for today.

[00:32:20] Fred Glick: 15 minutes early is being on time, kids. Being on time is really big place.

[00:32:25] Drew Thomas Hendricks: I mean, to this meeting. As we’re wrapping down here, what is your favorite aspect of San Francisco, especially today versus 20 years ago, 10 years ago?

[00:32:39] Precious Star Moreno: Circle back to me ’cause I want this to be meaningful.

[00:32:42] Drew Thomas Hendricks: Okay. Fred?

[00:32:44] Fred Glick: The airport.

[00:32:45] Precious Star Moreno: Oh my God, it’s not even San Francisco. It’s in South San Francisco. That’s not San Francisco.

[00:32:51] Fred Glick: When you come into SFO.

[00:32:53] Precious Star Moreno: It’s really nice though.

[00:32:54] Fred Glick: Terminal A, terminal one, Harvey Milk terminal. It’s awesome.

[00:32:58] Precious Star Moreno: That’s true.

[00:32:59] Fred Glick: You get everything you want there and it’s comfortable and, you know, it’s a pleasure. Even if I have to fly out or fly in, I don’t take luggage. It doesn’t matter. I mean, it’s pretty convenient for getting the Ubers. I heard Uber. Ubers, lifts, but the Waymo’s are, are going to get there because…

[00:33:17] Precious Star Moreno: I love the Waymo’s.

[00:33:17] Fred Glick: That’ll be really nice. It’s proximity to the city is nice and, and in general, you know, I kind of, I was up in North Beach the other day and there it’s just vibrant without being crazy.

[00:33:32] Precious Star Moreno: Yeah.

[00:33:33] Fred Glick: It’s a good feel to be in San Francisco. It’s seeing the diversity of architecture is amazing.

You know, you go to Denver, everything was built in the eighties, but everyone is, you know, it’s a Toll Brothers development, it’s a Bernard development, it’s somebody else’s development, and they’re all stucco and it’s, there’s no history there.

[00:33:54] Precious Star Moreno: They’re all stucco.

[00:33:56] Fred Glick: I mean, sorry, Denver, I mean, you know.

No, no bad props against you. It just, it is what it is. But San Fran is definitely different. And just a reminder, everyone, if you go there in August, it’s not going to be hot. We have what’s called microclimate. Every block is gonna be a different temperature and it’s going to be cold. Rain.

[00:34:17] Precious Star Moreno: Yeah. That’s San Francisco every day.

[00:34:21] Drew Thomas Hendricks: The coldest winter I ever felt was the summer in San Francisco.

[00:34:25] Fred Glick: In San Francisco exactly.

[00:34:28] Precious Star Moreno: Was cold. We had the most rain that we’ve ever had since the eighties or the seventies.

[00:34:32] Drew Thomas Hendricks: So I spent 10 years working in a wine store as a wine buyer, and we were out on the avenues and people would ask if our cellar was temperature controlled.

We just said it was climate controlled. Wind off the, the ocean was always 55 degrees.

[00:34:47] Precious Star Moreno: Yeah. It not colder. I think mine is, honestly, I love people coming back into the community. It has to be the music events. Like I’m not going to have these live music events, but I love that my community has accessibility and music is a big part of my life.

So being able to be part of a city that takes that very seriously makes me very excited. So I think that’s the thing that’s come back since the pandemic, I wouldn’t say 10 years, but I think it’s a beautiful thing to see our city like grow, grow again in a very beautiful way, and also be able to provide more safety and these musical events and community events that just, that’s what brings the heart back to San Francisco.

[00:35:30] Drew Thomas Hendricks: That’s a great one for me. I would say it’s resilience. And its ability to keep its soul while continuing to evolve. And also the public transit. I always lived out on the avenue, but I could always bop on downtown whenever I wanted.

And that’s only expanded in the last 10 years.

[00:35:47] Precious Star Moreno: Yeah, they’re definitely getting better too, except for, I think there was a fire at one of the stations the other day at Civic Center.

[00:35:54] Drew Thomas Hendricks: Well, up until last week.

[00:35:56] Fred Glick: Stuff happens.

[00:35:58] Drew Thomas Hendricks: It’ll be fixed.

[00:35:59] Precious Star Moreno: It’s fine. They’re running again.

[00:36:02] Fred Glick: There you go.

It’s a great city. Really great city.

[00:36:04] Precious Star Moreno: Wonderful city. I’m sold.

[00:36:07] Drew Thomas Hendricks: You know who to reach out to. Arrivva.Com. And if you’re looking to look at this active listing on New Montgomery, go to arrivva.com/active and you can sign up to schedule a tour.

 Well, this has been an awesome episode and we all got to meet Moreno and Moreno.

You can tell we’re coming to the end of the podcast.

[00:36:27] Fred Glick: Yeah, because Drew screwed it up.

[00:36:28] Drew Thomas Hendricks: I can’t possibly do it correctly. We are honored to meet Precious Star Moreno. We’ll have another one on next week. Thank you, everyone.