Arrivva vs Coldwell Banker
vs
A century of tradition. Priced accordingly.
Coldwell Banker's long-established reputation comes with the percentage model, commonly 5 to 6% combined: $50,000 to $60,000 on a $1M home sale. Arrivva does the same full-service job for $15,750flat, with modern tools tradition doesn't offer.
- rebated to buyers, all-time
- $9,562,787
- rebated to buyers, all-time
- completed closings
- 249
- completed closings
- Zillow rating
- 4.9★
- Zillow rating
- E&O claims in 10 years
- 0
- E&O claims in 10 years
The difference
Arrivva vs Coldwell Banker: what's the difference?
Reputation versus innovation is the framing the industry likes. The framing that matters to you: percentage versus flat, and slow versus real time.
| Coldwell Banker | Arrivva | |
|---|---|---|
| Fee model | Percentage commission, negotiable per agent, commonly 5 to 6% combined | $15,750 flat, you pick the buyer-broker fee |
| Cost on a $1M sale | $50,000 to $60,000 | $15,750 |
| Communication | Varies by agent | Private Slack channel, in writing, in real time |
| Pricing strategy | Varies by agent | AI-powered property analysis |
| Seller prep costs | Varies by agent; not part of a published package | Inspection and deep cleaning paid up front by Arrivva |
Coldwell Banker has earned its reputation over a long history, and its offices are independently owned and operated, which is why services and rates vary agent by agent. The question is whether a negotiable percentage with unpublished inclusions beats one published flat fee with one published service list. Commission rates are negotiable; dollar figures illustrate commonly reported combined rates. Retrieved September 4, 2026.
What's included
Seller services, valued line by line
Arrivva includes an estimated $3,200 to $5,600 in direct services with every listing, before counting AI-powered pricing and Slack communication.
| Service | Estimated value | Arrivva | |
|---|---|---|---|
| Home inspection | $400 to $600 | Included, paid up front | Varies by agent |
| Deep cleaning | $200 to $500 | Included | Varies by agent |
| Professional photography | $300 to $500 | Included | Varies by agent |
| Matterport 360 virtual tour | $300 to $700 | Included | Varies by agent |
| Drone photography/videography | $300 to $500 | Included | Varies by agent |
| 2D and virtual staging | $200 to $800 | Included | Varies by agent |
| MLS listing | $500 | Included | Included |
| Zillow/MLS/Realtor.com exposure | $500 to $1,000 | Included | Included |
| Marketing and negotiation | Priceless | Included, AI-enhanced and personalized | Included |
| Communication | Real-time efficiency | Private Slack channel, real time | Varies by agent |
| AI-powered property valuation | $500 to $1,000 | Included | Varies by agent |
Total estimated value of direct services included by Arrivva: $3,200 to $5,600, inside a fee that stays $15,750 at any price point.
The breakdown, service by service
Home inspection ($400 to $600)
Arrivva includes this service and pays for it up front. Many other brokerages leave this responsibility to the seller.
Deep cleaning ($200 to $500)
Included in Arrivva's package. With other brokerages, this is a task sellers typically handle or pay for themselves.
Photography and virtual tours ($600 to $1,200)
Arrivva covers both professional photography and virtual tours like Matterport 360, on every listing.
Drone photography ($300 to $500)
Arrivva provides this at no extra cost. At traditional brokerages it is typically available only on higher-end listings.
Virtual staging ($200 to $800)
This value-added service is part of Arrivva's package. With competitors it is often an extra charge.
AI-powered property valuation ($500 to $1,000)
A tech-driven approach that gives sellers a pricing advantage not commonly available at other brokerages: data-backed decisions, not guesswork.
Transparency
Say goodbye to high commissions. Keep the full service.
A percentage commission grows with your home price even though the work does not. Slower phone-and-email communication costs you time exactly when decisions are worth the most. Arrivva fixes both: one transparent flat fee, AI-powered pricing, and a private Slack channel where everything happens in writing, in real time. No dual agency, ever.
Every closing is published on the results page. Transparency you can verify, not just a slogan.
FAQ
Arrivva vs Coldwell Banker, answered straight
How much does Coldwell Banker charge to sell a home?
Coldwell Banker is largely a franchise of independently owned offices, so each agent sets their own rates and commissions are negotiable. Traditional combined commissions have commonly run 5 to 6%, which is $50,000 to $60,000 on a $1,000,000 home sale. Arrivva charges $15,750 flat for a full-service listing, and you choose the buyer-broker fee, including none at all.
Is a long-established brand worth a percentage commission?
A brand does not negotiate your contract or answer your questions at 9pm. Arrivva pairs an experienced multi-state licensed managing broker, Fred Glick, with over $3 billion in lifetime residential transactions, with modern tools: AI-powered property valuation and a private real-time Slack channel for every client.
What services does Arrivva include that Coldwell Banker may not?
Arrivva includes a home inspection and deep cleaning paid up front, Matterport 360 virtual tours, virtual staging, and drone photography in the flat fee, published and identical for every client. Because Coldwell Banker offices are independently owned and operated, what an agent includes and what costs extra varies agent by agent and is not published; ask each agent for their list.
How does communication differ between Arrivva and Coldwell Banker?
That depends on the individual Coldwell Banker agent. Arrivva's is the same for everyone: every transaction runs in a private Slack channel, so offers, inspections, lender updates, and negotiations happen in writing, searchable, in real time.
What does Arrivva charge home buyers?
Buyers pay $9,750 flat. When the listing offers a buyer-broker fee, everything above $9,750 is rebated to the buyer: cash after closing, a closing-cost credit, a price reduction, or negotiation leverage. The average rebate over the last 12 months is $49,703.
Client reviews
Don't take our word for it
Real reviews from real closings. Every one of them is on our reviews page, and on Google, Zillow, and Yelp.
“Their fee structure alone saved me over $200,000... There was no pressure, no ego, just smart advice grounded in data and experience.”
“Fantastic experience with Fred and team. Sold in less than 30 days with multiple offers and all cash. Can't recommend enough”
“They also had the lowest rates and fees I could find for my mortgage. When issues arose with the lender, Fred made sure everything went through smoothly.”
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