Arrivva vs Keller Williams
vs
Full service for less. A lot less.
Keller Williams runs the traditional playbook: a negotiable percentage commission, commonly 5 to 6% combined, with inclusions that vary agent by agent and are published nowhere. Arrivva includes all of it for $15,750 flat.
- rebated to buyers, all-time
- $9,562,787
- rebated to buyers, all-time
- completed closings
- 249
- completed closings
- Zillow rating
- 4.9★
- Zillow rating
- E&O claims in 10 years
- 0
- E&O claims in 10 years
The difference
Arrivva vs Keller Williams: what's the difference?
One is a franchise built on the percentage commission. The other is a brokerage built on a flat fee and modern tools. Same job, very different bill.
| Keller Williams | Arrivva | |
|---|---|---|
| Fee model | Percentage commission, negotiable per agent, commonly 5 to 6% combined | $15,750 flat, you pick the buyer-broker fee |
| Cost on a $1M sale | $50,000 to $60,000 | $15,750 |
| What's included | Varies agent by agent, not published | Photography, 3D tours, digital staging, inspections: all included, published |
| Communication | Varies by agent | Private Slack channel, in writing, in real time |
| Pricing strategy | Varies by agent | AI-powered property analysis |
Keller Williams is one of the largest franchises in the country, and its offices are independently owned and operated, which is why services and rates vary agent by agent. The comparison here is about the model, not the people: a negotiable percentage commission with unpublished inclusions versus one published flat fee with one published service list. Commission rates are negotiable; dollar figures illustrate commonly reported combined rates. Retrieved September 4, 2026.
What's included
Seller services, valued line by line
Arrivva includes an estimated $3,200 to $5,600 in direct services with every listing, before counting AI-powered pricing and Slack communication.
| Service | Estimated value | Arrivva | |
|---|---|---|---|
| Home inspection | $400 to $600 | Included, paid up front | Varies by agent |
| Deep cleaning | $200 to $500 | Included | Varies by agent |
| Professional photography | $300 to $500 | Included | Varies by agent |
| Matterport 360 virtual tour | $300 to $700 | Included | Varies by agent |
| Drone photography/videography | $300 to $500 | Included | Varies by agent |
| 2D and virtual staging | $200 to $800 | Included | Varies by agent |
| MLS listing | $500 | Included | Included |
| Zillow/MLS/Realtor.com exposure | $500 to $1,000 | Included | Included |
| Marketing and negotiation | Priceless | Included, AI-enhanced and personalized | Included |
| Communication | Real-time efficiency | Private Slack channel, real time | Varies by agent |
| AI-powered property valuation | $500 to $1,000 | Included | Varies by agent |
Total estimated value of direct services included by Arrivva: $3,200 to $5,600. The things other brokerages bill as extras are how we do the job.
The breakdown, service by service
Home inspection ($400 to $600)
Arrivva includes this service and pays for it up front. Many other brokerages leave this responsibility to the seller.
Deep cleaning ($200 to $500)
Included in Arrivva's package. With other brokerages, this is a task sellers typically handle or pay for themselves.
Photography and virtual tours ($600 to $1,200)
Arrivva covers both professional photography and virtual tours like Matterport 360, on every listing.
Drone photography ($300 to $500)
Arrivva provides this at no extra cost. At traditional brokerages it is typically available only on higher-end listings.
Virtual staging ($200 to $800)
This value-added service is part of Arrivva's package. With competitors it is often an extra charge.
AI-powered property valuation ($500 to $1,000)
A tech-driven approach that gives sellers a pricing advantage not commonly available at other brokerages: data-backed decisions, not guesswork.
The incentive problem
Extra charges and percentage fees point the same direction: away from you.
When the commission is a percentage and the essentials are add-ons, the consumer pays twice: once in equity, once in surprises. Arrivva flips it. One transparent fee, everything included, and every conversation in writing in your private Slack channel. No dual agency, ever.
See what that looks like in practice, closing by closing, on the results page.
FAQ
Arrivva vs Keller Williams, answered straight
How much does Keller Williams charge to sell a home?
Keller Williams is a franchise of independently owned offices, so each agent sets their own rates and commissions are negotiable. Traditional combined commissions have commonly run 5 to 6%, which on a $1,000,000 home sale is $50,000 to $60,000. Arrivva charges $15,750 flat for a full-service listing, and you choose the buyer-broker fee, including none at all.
Does Keller Williams charge extra for photography and staging?
It depends on the agent. Because Keller Williams offices are independently owned and operated, what is included and what costs extra varies agent by agent and is not published anywhere. Arrivva publishes its list: photography, Matterport 360 tours, virtual staging, plus a home inspection and deep cleaning paid up front, identical for every client, inside the flat fee.
Is Arrivva full-service like Keller Williams?
Yes, and then some. Arrivva includes professional photography, Matterport 360 virtual tours, drone photography, virtual staging, MLS listing, full Zillow and Realtor.com exposure, AI-powered property valuation, and real-time Slack communication, all inside the flat fee.
Why does a flat fee beat a percentage commission?
The work of selling a home does not scale with its price, but a percentage commission does. A flat fee removes the conflict of interest: Arrivva earns the same $15,750 whether you sell for $600,000 or $6,000,000, so the only incentive is your outcome.
What does Arrivva charge buyers compared to Keller Williams agents?
Arrivva buyers pay $9,750 flat. When the listing offers a buyer-broker fee, everything above $9,750 is rebated to the buyer as cash after closing, a closing-cost credit, a price reduction, or negotiation leverage. The average rebate over the last 12 months is $49,703.
Client reviews
Don't take our word for it
Real reviews from real closings. Every one of them is on our reviews page, and on Google, Zillow, and Yelp.
“Their fee structure alone saved me over $200,000... There was no pressure, no ego, just smart advice grounded in data and experience.”
“Fantastic experience with Fred and team. Sold in less than 30 days with multiple offers and all cash. Can't recommend enough”
“They also had the lowest rates and fees I could find for my mortgage. When issues arose with the lender, Fred made sure everything went through smoothly.”
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